Google's brand dilemma

Google became the Number 1 brand in the world in 2007, according to Millward Brown Brandz Top 100 (Google brand is worth 66M $), but the biggest problem of Google is paradoxically its brand itself. Like Microsoft in its youth, Google has a fantastic sparkling brand about which people feel good.
The majority of people like Google, most people used to like Microsoft at the beginning. But should they really trust Google now?
People feel good about scammers, too. They win your trust and then take your money. Google is by no means on the grift. But is Google worthy of trust? John Dalberg-Acton said, "Power tends to corrupt; absolute power corrupts absolutely."
Only time will tell.

1 comments

teddy said...

I've noticed your live feedjit module shows me surfing from Cervignano, but I'm definitely in Trieste, where my daughter is sleeping on my lap (no, not lap...top:-). So, don't trust it, and keep up the good posting!!
Best wishes to you and your (growing) family.