The goal of advertising

The strength of advertising lies in its ability to:

Inform
Give information to the consumer. Marketers use this form of advertising when trying to create awareness of a new product.

Persuade
Influence the consumer to buy.
They use persuasive ads to focus on competitive advantages of a product.

Remind
maintain consumer awareness.
Marketers use reminder ads to keep an aging brand in the consumers' minds.

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